The Future
Advertising: a way to reduce costs or add profits?
Etika Italiana can also develop projects to offer to its interested clients, the commercial exploitation of some areas of baggage tags and boarding cards. Baggage tags, and boarding cards are travel documents that are quite persistent among personal belongings, often more visibile than other media.

These together with other characteristics make the labels and boarding card an interesting medium to diffuse advertising messages.

Etika with its forty years of history serving the most important industrial entities in Italy and Europe is well introduced in relevant advertisement agencies, often the same agencies that are in charge of marketing and design of products are the same empowered with publicity budgets.

But to reach this goal contacts with advertising agencies is not the only problem, synchronising the messages with stocks consumption is another concern so is the increase in the costs of production for different graphics.

Etika thanks to its Quickchange™ printing technology, an experience in logistics management, but above all for its contacts with media agencies, is well equipped to initiate and develop together with its clients a project aimed to at the collection of revenues from advertising.

The future: Hybrid RFID e Smart Labels
Etika is also engaged in the proposal of projects for the introduction of new intelligent labels. As producers of both traditional labels and smart labels we are in the best perspective to help and advise independently our potential customer,on the real costs and benefits deriving from the introduction of FID and related technologies (Radio Frequency Identification).

We are able to solve functional problems, "reading" constraints, safety problems, traceability problems, or to implement simple economic or structural savings.

Each project and initiative has to be submitted to the evaluation of realistic ROI (Return Of Investment) which must include the "hidden costs" of both conventional and innovative technologies. This type of competence and expertise is exclusive of actors such as Etika who deeply know the sector operating many years in real working contexts. This knowledge is part of the value that we make available to our customers in the analysis of a project for the introduction of smart labels in an operative environments.